American Conservatism: An Encyclopedia is the first comprehensive reference volume to cover what is surely the most influential political and intellectual movement of the last half century. More than a decade in the makingand more than half a million words in length?this informative and entertaining encyclopedia contains substantive entries of up to two thousand words on those persons, events, organizations, and concepts of major importance to postwar American conservatism. Its contributors include iconic patriarchs of the conservative and libertarian movements, including Russell Kirk, M. E. B... View More...
Most managers realize that information is among their company's most important assets. However, many don't know how to leverage their investments in information technology. Often, says Jerry N. Luftman, companies rush to acquire state-of-the-art systems without considering their long-term impact. For example, in the 1980s, retail banks invested heavily in ATMs--until ATMs ceased to be a competitive advantage and became merely another (and increasingly expensive) cost of doing business. Stemming from IBM's highly regarded Consulting Group, combining the expertise of consultants and leading acad... View More...
Can corporations remain socially responsible in today's fiercely competitive global economy? For several decades after World War II, companies like IBM, which exemplified what journalist Robert J. Samuelson called the 'good corporation, ' poured forth material comforts and technological ideas while guaranteeing full employment and adequate retirement. In the 1980s all of that changed, as corporations moved to 'downsize' and become lean, mean global competitors. In this collection, thirteen prominent scholars in business ethics, finance, management, and religion and six corporate leaders respon... View More...
Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future. With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create. Evan I. Schwartz argues that invention has remained s... View More...
Primal curse or sacred duty? Painful drudgery or the only sure route to human happiness? Work has always evoked conflicting reactions. Yet whether we view it as a tedious necessity or embrace it as a compulsive addiction, it remains an inescapable and endlessly fascinating part of the human condition. To illuminate the changing experience of work, this deeply enjoyable anthology draws upon more than 500 writers from classical antiquity to modern times: poets, dramatists and novelists; theologians, economists and philosophers; social investigators and journalists; diarists, letter-writers and ... View More...
This book provides a clear and concise introduction to the concept of consumption and to the wide-ranging debates about the nature and consequences of consumer society. Community and social class appear to be in irreversible decline. Job insecurity has grown, and fewer people see work as giving meaning to their lives. Instead they turn to consumption for social standing, a sense of identity, and personal fulfilment. We appear to be living through a profound transition from a society based on production to a new social order, the consumer society, from which there is little chance of escape. ... View More...
Words carry more power than ever in the global marketplace. The most powerful are brand names--monikers created by a largely unheralded collection of marketers known as professional namers. These coiners of words are a fascinating group who play a major role in creating the cultural and business vernacular that defines our world. In "Wordcraft, Alex Frankle, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's "e-business." Behind each name is a different acount of how words... View More...
Die Erweiterung des Bestsellers Multiple Streams of Income um die Internetvariante. Besellerautor Robert Allen vergleicht hier das traditionelle Marketing mit dem Internet Marketing und erl utert, wie man seine Produkte und Dienstleistungen online-f hig macht. Die folgenden Themen werden ausf hrlich behandelt: Massenmarkt vs. Nischenmarkt im Internet, erfolgreiche E-Business Modelle (Informationsmarketing, Netzmarketing und angeschlossene Programme) sowie E-Mail Templates, Auto-Responder und Erstellen einer Website. Dieser Leitfaden richtet sich an durchschnittliche Leser mit wenig Fachkenntn... View More...
In this behind-the-scenes chronicle, Eric Haney, one of the founding members of Delta Force, takes us inside this legendary unit from the beginning. There are details of the gruelling selection process, designed to break the strongest of men and single out the perfect soldier, and then the years of training that turns him into the ultimate modern warrior that is the Delta Force Operator. View More...
