Delivers the fundamental information professionals need to stay competitive in this world. This book includes topics such as how to run a successful meeting, change employees' behavior, and build useful management teams. It offers useful tips for business people. View More...
Explores the use of qualitative research methods to study organizational communication and to generate data for enhancing organizational performance and to help organizational representatives and/or consultants demystify the complexities of communicative influence on organizational studies. View More...
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical app... View More...
Now translated into 11 languages This reader-friendly, icon-rich series is must reading for all managers at every level All managers, whether brand new to their positions or well established in the corporate heirarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. The Manager's Guide to Effective Meetings is a hands-on guide to planning and conducting meetings that fellow professionals will want to attend. It provides techni... View More...
Step-by-step guidance on how to write effective grants that get the funding you need. Complete with examples of fully-completed proposals, you'll also get an easy-to-use companion website containing guide sheets and templates that can be easily downloaded, customized, and printed. The authors provide examples of completed proposals and numerous case studies to demonstrate how the grant-seeking process typically works.
Examines how and why public relations plays a critical role in integrated marketing and explains the ways PR can add value to an integrated marketing communications program. This book features a guide to writing an IMC plan including writing a situation analysis, setting objectives, developing a strategy, devising tactics, and measuring results. View More...
This charming, easy-to-read parable illustrates how anyone can improve relationships and eliminate hardships in both the personal and professional spheres through effective communication. View More...
The Gregg Reference Manual 9e by William Sabin is intended for anyone who writes, edits, or prepares material for distribution or publication. For nearly fifty years, this manual has been recognized as the best style manual for business professionals and for students who want to master the on-the-job standards of business professionals. . View More...
Guides readers through each phase of business writing so they can deliver clear, professional messages in every letter or memo. Offers tips for avoiding sexism, improving grammar and spelling, applying the five C's of good writing, and more. Part of the Business Skills Express series. View More...
An award-winning news anchor presents methods for better communication in any business environment During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates: Reveals the secrets for communicating in any situation Describes simple techniques for acing speeches, p... View More...
